Grotesque (German: Grotesk) was a standard term that had become popular in the first half of the nineteenth century for sans-serifs. The origin of the word is Latin accidentia, defined by Lewis and Short as "that which happens, a casual event, a chance". A modern German-language dictionary describes it as work such as advertisements and forms. Both words were everyday, descriptive terms for typefaces of the time in the German language.Īkzidenz means some occasion or event (in the sense of "something that happens", not in the sense of a high-class social event or occasion) and was therefore used as a term for trade printing Akzidenzschrift was by the 1870s a generic term meaning typefaces intended for these uses. It has sometimes been sold as Standard in English-speaking countries, and a variety of digital versions have been released by Berthold and other companies.Īkzidenz-Grotesk is often translated into English as "jobbing sans-serif", "jobbing" in the sense of "used for jobs". Its simple, neutral design has also influenced many later typefaces. Relatively little-known for a half-century after its introduction, it achieved iconic status in the post-war period as the preferred typeface of many Swiss graphic designers in what became called the 'International' or 'Swiss' design style which became popular across the Western world in the 1950s and 1960s. Originating during the late nineteenth century, Akzidenz-Grotesk belongs to a tradition of general-purpose, unadorned sans-serif types that had become dominant in German printing during the nineteenth century. "Akzidenz" indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time. Wikimedia Commons has media related to Rockwell (typeface).Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. The Charlotte Hornets used a variation of Rockwell called Rockwell Condensed for its logo and uniform typefaces. The CW television network has used Rockwell in its on-air identity since 2009 in addition to Avant Garde Gothic.
The ascender of the Rockwell "t" is also cut at a sharp angle not to be found in the Stymie typeface. The letterform of Stymie Extra Bold's lower-case "t" is highly geometrical, whereas Rockwell's Extra Bold has a rounded letterform. The New York Times uses a similar typeface, Stymie Extra Bold, for the headlines and some other typographical uses in its Sunday magazine. It is also used by the poetry publisher Tall Lighthouse for all their books, as well as on their website. Docklands Light Railway also used a bold weight of this typeface in the late 1980s and early '90s. Informational signage at Expo 86 made extensive use of the Rockwell typeface. The Guinness World Records used Rockwell in some of their early-1990s editions. The 1933 design for Monotype was supervised by Frank Hinman Pierpont. Rockwell is based on an earlier, more condensed slab serif design called Litho Antique. The lowercase a is two-story, somewhat incongruous for a geometrically drawn typeface.īecause of its monoweighted stroke, Rockwell is used primarily for display rather than lengthy bodies of text. A serif at the apex of uppercase A is distinct. Rockwell is geometric, its upper- and lowercase O more of a circle than an ellipse. Slab serifs are similar in form and in typographic voice to realist sans-serifs like Akzidenz Grotesk or Franklin Gothic. The project was supervised by Frank Hinman Pierpont. The typeface was designed at the Monotype foundry's in-house design studio in 1934.
Rockwell is a serif typeface belonging to the classification slab serif, or Egyptian, where the serifs are unbracketed and similar in weight to the horizontal strokes of the letters.
0 kommentar(er)
